Marketing
Why photos alone stopped bringing bookings
Guests now discover stays on social before they ever reach a booking platform — and social is a video feed.
Production
16:9 or 9:16 — which format for which platform
A short guide to where each cut belongs, and why shipping only one of them wastes half the work.
Production
The seven shots every villa video needs
Which photos to send us, and which ones quietly ruin an otherwise good edit.
Costs
What a property video actually costs
Film crew, self-service tool, or done-for-you — the real numbers behind each route.
Marketing
Using video to drive direct bookings
Every direct booking skips the platform fee. Video on your own site is how you earn them.
Marketing
What works on Instagram and TikTok in 2026
Hooks, pacing, and posting rhythm for short-stay properties.